Training Session 1: Understanding the Fair & Strategic Planning

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Training Session 1: Understanding the Fair & Strategic Planning

Get ready for Frankfurt Book Fair 2025 with Training Session 1: Understanding the Fair & Strategic Planning. This in-person workshop, led by Barry Clarke, will equip participants with essential insights into how the world’s largest book fair operates — from navigating its halls and country pavilions to understanding the dynamics of matchmaking and rights trading.

Participants will learn about the roles of publishers, agents, scouts, and rights buyers, and how to identify key markets and territories for their catalogues. The session provides a strategic foundation for making the most of your participation at Frankfurt.

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